Although most experts would recommend placing content on the web in html form, PDFs still play a vital role, especially in B2B marketing. Research (and our own experience as a B2B marketing firm) has sown that some of the content most sought by business purchasers are case studies, whitepapers, and technical articles—and PDFs are a great vehicle for these content-heavy B2B marketing pieces. Business purchasers specifically looking for this type of information can narrow their search to look exclusively for PDFs using the advance search options of search engines like Google and Yahoo.

The source documents from which PDFs are created are often very expensive to write and design (e.g., brochures, product sheets, etc.) Yet, when it comes to making a PDF, B2B marketers invest a couple minutes to convert such documents into a PDF and post it. What a waste! If you’re going to make a significant investment in a printed piece, why wouldn’t spend even an hour to help ensure your prospects can find it?

Some tips on optimizing your PDF:

• Make sure you create text-based PDFs
• Specify document properties for the PDF
• Keep the content of the PDF focused
• Specify the reading order
• Influence meta descriptions
• Tag your PDFs
• Build links into PDFs
• Verify your links
• Save the PDF as an accessible version
• Optimize the file size for search
• Enable your PDFs for fast web view
• Watch where you place PDFs on your site
• Use keyword-rich anchor text to link to PDFs
• Don’t do anything in a PDF that you wouldn’t do in a web page
• Recheck things before you post the PDF

The most fun part of my job these days is setting up various social media accounts for our clients. It’s part of a specific SEO package a doctor can purchase. Besides designing custom websites for dentist and plastic surgeons (in fact there are more specialties we design for) we also market their websites. All for a better placement at the SE’s (Search Engines).

Check out PBHS’ lens on Squidoo, PBHS on YouTube and the PBHS blog.

Just a quick follow up on my previous post:

Proven results. Experience. Understanding. Outstanding design. Peer reviewed content.
We are experts in the custom design of websites that differentiate your practice and build a strong brand — as we have for thousands of respected dental and medical professionals from Oral and Maxillofacial Surgeons, Orthodontists, Endodontists and Periodontists
to Cosmetic Dentists and Plastic Surgeons.

We will start by designing your site as an educational resource and
electronic billboard for your practice — an online brochure directed at
the large number of patients and referring doctors who use the Internet.
We’ll tell them why they should trust you with their care and what
makes you special.

With our staff of experienced graphic designers, software specialists
and copywriters, we will make certain that your site has a first-class,
highly professional image.

Contact PBHS Website Design 1 800.840.5383

www.pbhs.com

I’m usually hesitant about blogging about my 9 to 5 job but in this case I’m going to make an exception. There are several reasons for doing this. First reason is the work environment. Even with a good amount of workload and the stress that comes with it PBHS manages to keep it all ’sane’. The group of highly educated and brilliant coworkers is part of the joy of working with PBHS.

Secondly is the standard of website design. We are pushing boundaries every day to meet the expectations of our dental clients. Although we make custom designs for our clients our dental website templates are state of the art as well. Just read one of our client’s testimonial!

I’m glad I’m working with another great company after I left Best Image (a company I would recommend if you’re working in the real estate industry). If you happen to be a dentist, plastic surgeon or any profession related to the dental health industry I encourage you to look at PBHS’ website design services!

FYI: We’re about to launch version PBHS 2.0 pretty soon! I’ll keep you posted!

Searchme lets you see what you’re searching for. As you start typing, categories appear that relate to your query. Choose a category, and you’ll see pictures of web pages that answer your search. You can review these pages quickly to find just the information you’re looking for, before you click through.

They are just getting started on their first step towards creating an entirely new way to search the Web. The quality of their results will vary as they make Searchme better and better.

Watch the demo here: searchme.com